What Our Logo Means

The ancient Greeks believed that proportion in both art and life led to health and beauty. Euclid demonstrated this ratio that Plato called the section which later became known as the Golden Section, Golden Spiral or Divine Proportion. The Golden Spiral can be seen in a nautilus shell, sunflower seeds , dandelions, dahlias and pine cones. Di Vinci and many Renaissance artists used the Golden Spiral as the basis to their artworks believing it provided perfect balance to their creations.

Investors Choice Mortgages has adopted the Golden Spiral - represented in the nautilus shell - as our, logo as it represents the equal proportions and balance that brings harmony to our lives, making us healthy, wealthy and wise. The end of the spiral is pointing upwards,  however the spiral can continue infinitely representing the striving for financial success and how, through a balanced and well structured process, Investors Choice Mortgages will help in the journey towards wealth accumulation whilst maintaining a healthy balance.